Novartis Patient Stories: The Impact of FABHALTA

Producer + Director

New Jersey

Don’t let PNH hold you back. FABHALTA transformed treatment journeys for these patients, sparking courage and renewed hope.

I produced this patient story with client Novartis from concept to execution, through post production. The biggest challenge was making the hotel conference room we were asked to shoot in look dynamic and modern. Responsibilities included: end-to-end production, budgeting & scheduling, location scouting, set design, directing and interviewing talent, post-production and delivery management.